Brand Rights Launch New Chapter: Beijing Bozhong Xingye's "Wenlan Book Society" Trademark Established, Empowering High-Quality Upgrade of One-Stop Publishing Services

Beijing Bozhong Xingye Culture Communication Co., Ltd. has officially received the 86034608A "Wenlan Bookstore" trademark registration certificate issued by the China National Intellectual Property Administration. The trademark falls under International Class 16, covering core categories such as books, printed publications, comic books, manuals, posters, and lithographic art products. The registration is valid until 2036-2-27. This successful trademark registration marks a significant milestone in the company's brand building and intellectual property protection efforts, strengthening its brand foundation for end-to-end publishing operations and supporting comprehensive growth across the entire book publishing value chain.

The trademark is a core intangible asset for cultural enterprises. The "Wenlan Book Society" trademark covers all upstream and downstream business activities related to the company's book publishing operations, providing exclusive brand legal protection for various platform publishing services. This effectively mitigates risks such as brand counterfeiting, market confusion, and copyright disputes while enhancing industry credibility and market recognition. For years, the company has深耕ed the publishing services sector, building a comprehensive service system that integrates manuscript evaluation, topic planning, editing and proofreading, cover design, printing, and distribution. We offer standardized solutions to individual authors, enterprises, academic institutions, and cultural studios, accommodating diverse publication needs including custom publishing, collaborative publishing, and self-publishing. Our portfolio spans multiple categories such as literary fiction, children's picture books, academic monographs, corporate biographies, photo albums, manuals, and promotional printed materials, comprehensively meeting the creative publishing needs of all groups.

Backed by the new "Wenlan Book Society" brand, we are comprehensively upgrading our publishing service system and expanding our business footprint. We will streamline online workflows with enhanced manuscript pre-screening, intelligent publication plan matching, and real-time progress tracking to simplify self-publishing for individuals and businesses, significantly lowering barriers to entry. For self-funded authors, we offer a hassle-free all-in-one package that handles ISBN registration, typesetting, printing, and distribution end-to-end. Corporate clients and organizations receive tailored publishing services, including custom corporate brochures, commemorative anthologies, and industry monographs. For authors and studios, we provide long-term partnership models that share publishing resources and distribution channels to maximize content value. Leveraging our comprehensive trademark coverage, we are also expanding into derivative print products such as original comics, cultural creative albums, and collectible prints, building a dual-core business matrix of "Publishing + Creative Development." Additionally, we have deepened strategic partnerships with dozens of licensed national publishers to broaden our channels—including independent ISBNs, series ISBNs, and electronic publications—while integrating online e-commerce, offline bookstores, and tourism channels into a unified distribution network. We deliver complete end-to-end solutions for all clients, from creation to sales.

Next, the company will leverage the "Wenlan Book Society" brand as its core driver to continuously enhance its publishing service system. We are building professional teams for editorial review, design, and marketing to focus on curating premium books, supporting high-quality original works, and establishing a benchmark in mass publishing that combines expertise with influence. The company will strengthen its full-chain intellectual property strategy, uphold content compliance standards, and empower the publishing industry through standardized, branded, and digital operations. By opening new channels for cultural dissemination, we will steadily elevate the industry influence of "Wenlan Book Society," support national reading initiatives, and inject new momentum into the high-quality development of China's cultural industry.