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Another milestone in dual-brand strategy: Beijing Bozhong Xingye's "Thousand Volume Bookstore" trademark officially registered, empowering end-to-end book binding design and publishing service upgrades - Wenlan Book Society Publishing News
Company News2026/07/22Book3minute read

Another milestone in our dual-brand strategy: Beijing Bozhong Xingye's "Qianjuan Shushe" trademark has been officially registered, empowering the upgrade of end-to-end book binding design and publishing services.

Recently, Beijing Bozhong Xingye Culture Communication Co., Ltd. achieved another major milestone in intellectual property rights: its new design brand, "Qianjuan Bookhouse," has been officially approved and registered by the China National Intellectual Property Administration (CNIPA). Following the registration of "Wenlan Book Society," this marks the completion of the company's second core brand right confirmation. This achievement signifies a standardized layout across the company's publishing brand matrix and visual design services, strengthening brand protection barriers for one-stop publishing solutions. It further supports quality enhancement and expansion across all business segments—including publicly funded publishing, custom publishing, and collaborative publishing—while driving sustained growth throughout the entire book publishing industry chain.

Brand visual design is a core competitive advantage in book publishing. Cover design, layout typesetting, professional graphic artistry, and cultural creative visuals directly determine a publication's market performance. For years, our online publishing service platform has provided comprehensive publishing solutions to authors, enterprises, and academic institutions, covering three main business models: self-funded publishing, custom publishing, and collaborative publishing. During operations, we identified a significant demand for professional design services among many clients: individual authors seeking self-funded publishing often lack dedicated graphic teams; corporate custom publishing requires exclusive booklet layouts aligned with brand identity; and long-term collaborating authors demand high standards for unified visual systems across series. To address this gap in specialized design capabilities, we launched "Qianjuan Bookhouse," a dedicated design brand focused on the book visual creation sector, delivering integrated publishing content and binding design services.

The launch of the "Qianjuan Bookhouse" trademark will comprehensively upgrade our platform's design service capabilities, strengthening the core visual design环节 for publishing. Leveraging this dedicated design brand, we will assemble a specialized team of senior art editors, book designers, and layout planners to provide one-on-one custom cover design and interior typesetting services for publicly funded manuscripts. For corporate commissioned publishing projects, we will deliver complete visual systems, including commemorative books, corporate monographs, and industry catalogs with full layout design. To support long-term publishing partners, we will build a standardized visual template library for series books, unifying the binding style across titles to significantly enhance professional quality. Additionally, our design division will integrate deeply with manuscript editing, ISBN application, printing, and distribution processes, creating a seamless end-to-end service loop from concept planning and graphic design to typesetting, printing, and channel distribution.

Next, the company will leverage its "Qianjuan Bookstore" design brand to strengthen its end-to-end publishing service ecosystem. On one hand, we will enhance our visual design capabilities and expand supporting services—including original illustration, promotional artwork, and print工艺 design—to meet diverse client creative needs. On the other hand, by integrating with our in-house publishing platform, we will optimize bundled design packages for funded, custom, and collaborative publishing, reducing professional bookbinding design costs for creators. Additionally, we will deepen resource collaboration with major publishers, reinforce intellectual property protection, and adopt a dual-brand synergy model that balances both content publishing and visual design as core business pillars.

In the future, Beijing Bozhong Xingye Culture Communication Co., Ltd. will continue to deepen its focus on mass publishing. Leveraging our strengths in standardized brand operations, professional graphic design, and one-stop publishing services, we will continuously refine our business ecosystem, support high-quality original works, and establish an industry benchmark that combines professional design excellence with comprehensive book publishing services. Through high-quality publishing solutions, we aim to advance nationwide reading initiatives and foster steady growth in the cultural industry.

Category:Company News

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